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customer insights RESEARCH PACKAGE

Understand Your Customers to Create Products and Experiences They’ll Love

Gain deep insights into your customers’ behaviors, motivations, and pain points to make better, user-centered decisions.
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What It is
You can’t build for your customers without knowing what they truly need. Too often, teams rely on assumptions or incomplete data, leading to missed opportunities and suboptimal solutions.
The Customer Insights Package is a comprehensive research solution designed to uncover what drives your target audience. By conducting in-depth interviews and analyzing patterns, we provide actionable insights to help you prioritize user needs and create impactful solutions.
Why Choose the Customer Insights Package?
  • Empathy at Scale: Deeply understand what your users need and expect.
  • Data-Driven Decisions: Use real user feedback to prioritize effectively.
  • Identify Opportunities: Turn customer challenges into pathways for innovation and growth.
what you get
Here's what's included:
  • 10-12 User Interviews: Gain a direct understanding of user challenges and motivations.
  • Insights Report: A detailed summary of themes, user needs, and opportunities for growth.
  • Actionable Recommendations: Clear, prioritized next steps to guide your decisions.
  • Team Presentation & Q&A: A live findings presentation to align stakeholders and answer key questions.
how it works
Here are the steps for the Customer Insights Package:

1

Recruitment
We find participants who represent your target audience.

2

Interviews
Conduct 10-12 in-depth conversations to uncover user challenges and patterns.

3

Analysis
Synthesize findings into clear themes and actionable insights.

4

Presentations
Deliver findings through a report and interactive session with your team.
see the impact

Unlocking Employee Needs: How Customer Insights Drive Workplace Innovation

How do you design solutions that truly support your employees? Our Customer Insights Package helped a financial services organization uncover the diverse needs of their 50,000+ employees. Through in-depth research, we identified key job family personas, shaped product strategies, and minimized support issues. See how our research can help you build better employee experiences—and drive business success. [Learn more about this use case]
Understanding employee needs: Four distinct persona segments showcasing the unique challenges, goals, and workflows of different job families—driving informed product decisions.
Our Clients
kudos for our work

Ready to deepen Your Understanding Of Your Customers?

Schedule a free consultation today
FAQ
1. Who is this package best suited for? Product teams, designers, and business leaders seeking clarity on their users’ behaviors and needs. 2. How long does the process take? The Customer Insights Package typically takes 3-4 weeks from start to final report delivery. 3. What kinds of participants will you recruit? We will recruit users that align with your target audience, based on the goals of the research. We may partner with a recruiting agency for complex recruiting requirements. 4. Can this be done virtually? Yes, all interviews and presentations can be conducted virtually to ensure flexibility. 5. What's the difference between this package and the Discovery Sprint? While the Discovery Sprint focuses on validating new ideas quickly, the Customer Insights Package provides a deeper dive into existing customer needs and challenges.
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