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Finding the Perfect Apartment: A Comparative Study of Apartment Search Platforms

Conducted user research to evaluate the effectiveness of three apartment search platforms in helping renters find a place they love, identifying key pain points and opportunities for improvement.

Background

Renters searching for an apartment face numerous challenges in navigating digital platforms to find a home that fits their criteria. This study assessed the user experience across three apartment search platforms to determine how successfully users found places they loved. The research focused on ease of use, pain points, and the decision-making process behind platform preference.
METHODS USED
User interviews, preference ranking
INDUSTRY
Real Estate

Business Goals

  • Understand the motivations, goals, and challenges renters face when using apartment search platforms.
  • Identify usability barriers and key factors influencing users' choices of platform.
  • Provide actionable recommendations for improving the search experience and user satisfaction.

The Process

1. Understanding User Needs
  • Conducted interviews with renters who were either actively searching for an apartment or had recently moved. Major cities across the United States were targeted for recruiting.
  • Identified key criteria renters consider when choosing an apartment.
2. Platform Evaluation
  • Participants searched for an apartment on all three platforms in a randomized order.
  • Documented their preferences, pain points, and motivations while navigating each platform.
3. User Feedback & Ratings
  • Participants rated their success in finding a suitable apartment on each platform using a 5-point Likert scale.
  • They ranked the platforms in order of preference and provided reasoning for their choices.
4. Data Analysis
  • Compiled findings on platform usability, filtering options, and user frustration points.
  • Identified common themes influencing user satisfaction and engagement.

The Outcome

This project resulted in improvements to the user experience of the rental platform, identified usability issues, and provided directional guidance on actionable next steps for the product and design teams.
  • Enhanced User Experience: The findings provided critical insights that helped streamline search functionalities, improve filtering mechanisms, and reduce friction points, leading to a more seamless and efficient rental search process.
  • Informed Product Roadmap: The research identified key usability challenges, guiding product and design teams in prioritizing improvements that would increase user engagement and retention.
  • Improved Competitive Positioning: By understanding user preferences and behaviors, the product and design team gained strategic advantages in differentiating their offerings and meeting market expectations more effectively.
  • Data-Driven Decision Making: The study's findings gave stakeholders a data-backed approach to refining their platforms, ensuring that design and feature updates aligned with real user needs.
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